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SDGs and Us

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We aim for regional revitalization and SDGs (Sustainable Development Goals) through contents tourism by introducing Busho/Samurai in each region!

What is SDGs?

SDGs is an abbreviation for "Sustainable Development Goals". It is a common goal of the international community to be achieved by 2030, which was set by world leaders at the summit held at the United Nations in September 2015.

A platform that demands a tourism promotion business utilizing local historical resources the industry-academia government collaboration
Regional Vitalization with
『The rise of the Japanese warrior』
     in Tochigi and northern Kanto 

Fujiwara Hidesato was born in Tochigi, who is said to be the beginning of the samurai.


The achievement he made has become a samurai honor/ brand, and many legends remain with his clans. However, the legend, which cannot be told as a historical fact, is difficult to recognize historically, and it is no longer told in the school recently... In the era when Fujiwara Hidesato was worshiped and deified is certain. There are many Hidesato legends in Tochigi prefecture.


"Tochigi's Hero Fujiwara Hidesato Densetsu" is a project to reconstruct the "Hidesato Brand" that surely existed in this prefecture before. Tochigi is located in the metropolitan area but has low awareness and attracts tourists less than other prefectures. We are united to make "Fujiwara Hidesato" as a hero of Tochigi prefecture.

SDGs change the world イラスト

Originally, "Fujiwara Hidesato, the No.1 historical icon in Tochigi Prefecture" is supposed to be used as the character for the entire Tochigi Prefecture. The descendants of Hidesato, who was the current castle owner of each city, are supposed to be used as the characters for each city. We think that this will lead to the development of Civic Pride, and each citizen of Tochigi prefecture will be able to be in charge of PR for Tochigi Prefecture.

Regional revitalization is from knowing the history of the region... The southern part of Tochigi has many legends and places related to "Hidesato" that has been handed down from ancient time. In Utsunomiya there is the "Legend of Dodomeki" still remains. A sightseeing route will be formed by crossing the northern region of Nasu no Yoichi, which is not known to be a clan of Hidesato, to the places in Tochigi Prefecture where Fujiwara Hidesato was born, who was one of the beginnings of the samurai.

And it is no exaggeration to say that Tochigi is the country of the beginning and the end of Samurai in terms of Nikko which is the key to attracting tourists to Tochigi as the place explains the prosperity of Bushi. We are working every day, believing that the establishment of a "Busho route" that goes around the entire area of Tochigi prefecture, including the southern part, the central part, the northern part, and Nikko, will lead to the solution of problems in Tochigi, which the number of tourist accommodations continues to decrease.

In addition, there are many "Bando Bushi/Samurai" such as Hidesato in the northern Kanto region, which is the border with the eastern country, and many others who were active in the later Kamakura Shogunate. Our goal is to connect our activities in Tochigi to content tourism in Kita-Kantou and Kanto areas.

Tochigi's Busho the association of "Let's make Fujiwara Hidesato as a hero" Office

Miyamoto Co., Ltd. President and

Achieving the World Goals (SDGs)
with the partnership of Industry academia partnership

The Sustainable Development Goals ( SDGs ) are the successors to the Millennium Development Goals (MDGs) formulated in 2001 and are included in the 2030 Agenda for Sustainable Development adopted at the United Nations Summit in September 2015. It is an international goal to aim for a sustainable and better world by 2030. It Composed of 17 goals and 169 targets, it vows to "leave no one behind" on Earth. The SDGs are universal, not only in developing countries, but also in developed countries themselves, and Japan is also actively working on them.


Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

To acquire the necessary knowledge and skills for sustainable development through education

By 2030, through Education for Sustainable Development, sustainable lifestyles, human rights, gender equality, promotion of peace and non-violent culture, global citizenship, Cultural Diversity through education on understanding its contributions to sustainable development. All learners will be able to acquire the knowledge and skills needed to promote sustainable development.

Professional research and training for partners


○ Regional Policy Design, Postgraduate in Housei University

○ Regional Design Center, Utsunomiya University

○ Tokyo Gakugei University

○ Bunsei Girls' School


Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Promoting the sustainable tourism

By 2030, formulate and implement policies to promote sustainable tourism that will lead to job creation, promotion of local culture, and product.

Planning policies and business management in the local sector


○ The association of "Let's make Fujiwara Hidesato as a Hero"

* Individuals and major companies' support


Ensure sustainable consumption and production patterns

Sustainable development for sustainable tourism

Develop the methods to measure the impact of sustainable development on the tourism industry, which leads to job creation, local culture promotion, and product promotion.

Analysis of local government tourists and problem-solving


○ Tochigi Prefecture and each local government

栃木の武将 藤原秀郷 ヒーローにする会

Along with the activities of the SDGs, we are carrying out activities that play a role in revitalizing Tochigi prefecture, and its civic pride by telling the history of the region to people and preserving that history.

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